{"product_id":"the-event-magician-volume-2-by-j-c-sum-book","title":"The Event Magician Volume 2 by J C Sum - Book","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eTHE EVENT MAGICIAN VOL. 2: THE BUSINESS OF MAGIC FOR SPECIAL EVENTS\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe Event Magician\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis an updated \u0026amp; expanded new release of J C Sum's critically acclaimed \"The Event Illusionist\" that was first published in 2004 and revised in 2008.\u003cbr\u003e\u003cbr\u003eThe all-new\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eThe Event Magician\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ehas been released as two volumes and has been re-written to cater to ALL types of magicians who perform for special events. The event industry is likely the first industry that a budding magician will find work in. For 80% of the professional and semi-professional magicians in the world, all of their work is from special events of all kinds.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Event Magician Vol. 2\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003efocuses on the business side of being a magical entertainer in the event industry. Whether you are a close-up magician, mentalist or illusionist, you will learn proven strategies to build a brand and position in this industry. J C details scenarios, examples and hard-hitting advice designed to help you succeed in this specialized field.\u003cbr\u003e\u003cbr\u003eAs one half of \"Asia's Most Famous Illusionists\" (The Straits Times), along with 'Magic Babe' Ning, the \"sexiest woman in magic\" (Magicseen Magazine), J C discusses the building of a personal brand as well as developing a team brand. He also shares up-to-date marketing tools and business documents such as professional show contracts, quotations, invoices and non-disclosure agreements. As a show producer and promoter, he helped to kick start the careers of no less than ten magicians who are now professional magicians in their own rights.\u003cbr\u003e\u003cbr\u003eIn a special bonus chapter, J C discusses magically producing a VIP for a special event to add value to your show as well as justify a higher fee. He also shares an original VIP appearance illusion that can be easily and inexpensively built.\u003cbr\u003e\u003cbr\u003e\"J C has not only opened his book of knowledge to anyone wanting to earn a good living performing at events. He has also left no stone unturned with just about every conceivable angle on the subject of 'event performing' meticulously covered. I can only but applaud him on his valuable efforts.\"\u003cbr\u003e\u003cb\u003e- Mark Parker\u003c\/b\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eIllusion Designer\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Event Magician Volume 2: The Business of Magic for Special Events\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003efeatures 75 pages of practical information on building a professional career in the event industry.\u003cbr\u003e\u003cbr\u003eContents include:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eUNDERSTANDING THE BUSINESS\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Business of The Event Magician\u003c\/li\u003e\n\u003cli\u003eThe Value of The Event Magician\u003c\/li\u003e\n\u003cli\u003eThe Make-up of The Event Industry\u003c\/li\u003e\n\u003cli\u003eThe Event Magician's Competition\u003c\/li\u003e\n\u003cli\u003eBusiness Resources for the Event Magician\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003ePOSITIONING THE EVENT MAGICIAN AND THE SHOW\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is Positioning?\u003c\/li\u003e\n\u003cli\u003eExamples of Positioning an Event Magician - An Illusionist, A Close-up Magician \u0026amp; A Mentalist\u003c\/li\u003e\n\u003cli\u003eCrafting a Position of a Team\u003c\/li\u003e\n\u003cli\u003eThe Event Magician and The Magic Evolution\u003c\/li\u003e\n\u003cli\u003eThe Power of Lesser Logic for The Event Illusionist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eTHE EVENT MAGICIAN'S ESSENTIAL MARKETING TOOLS\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDigital Marketing Tools\u003c\/li\u003e\n\u003cli\u003eHardcopy Marketing Tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eOTHER MARKETING TOOLS FOR THE EVENT MAGICIAN\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReferrals\u003c\/li\u003e\n\u003cli\u003eDirect Marketing\u003c\/li\u003e\n\u003cli\u003eNewsletter\u003c\/li\u003e\n\u003cli\u003ePostcards\u003c\/li\u003e\n\u003cli\u003eTradeshows\/ Exhibitions\u003c\/li\u003e\n\u003cli\u003eNetworking Events\u003c\/li\u003e\n\u003cli\u003eAdvertising\u003c\/li\u003e\n\u003cli\u003eSocial Media\u003c\/li\u003e\n\u003cli\u003eInternet Marketing\u003c\/li\u003e\n\u003cli\u003ePublicity\/ Media Features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eBUSINESS DOCUMENTS FOR THE EVENT MAGICIAN\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFees\u003c\/li\u003e\n\u003cli\u003ePayment Terms\u003c\/li\u003e\n\u003cli\u003eOfficial Quotation\u003c\/li\u003e\n\u003cli\u003eConfirmation of Services\u003c\/li\u003e\n\u003cli\u003eInvoice\u003c\/li\u003e\n\u003cli\u003eNon-Disclosure Agreements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eBONUS CHAPTER: PRODUCING A VIP FOR SPECIAL EVENTS\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStaging an Appearance Illusion for Events\u003c\/li\u003e\n\u003cli\u003eSimplex VIP Production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eANNEX A: PROMOTIONAL PHOTOS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePages\u003c\/i\u003e\u003cspan\u003e: 74 - 8.5\" x 11 - Perfectbound\u003c\/span\u003e\u003c\/p\u003e","brand":"Concept: Magic","offers":[{"title":"Default Title","offer_id":42806337863728,"sku":"BK-SUEM-2","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/6922\/6800\/files\/0-1.jpg?v=1772212772","url":"https:\/\/www.magicinc.net\/products\/the-event-magician-volume-2-by-j-c-sum-book","provider":"Magic Inc.","version":"1.0","type":"link"}