Worldwide
Guarantee
- Nicholas Einhorn
"I very much look forward to the translation of this book by Etienne, as he has a very rare combination of art and commerce. He's not just charming, skillful and original, but his work schedule is also regularly booked!"
- Gregory Wilson
"Never Mind The Bollocks contains material that won't just make your audience's jaws drop in amazement-it might blow their minds completely. The value of this work of magical literature, I believe, can only be surpassed by Bitcoin... though I'm not entirely sure. What I am sure of is that Napoleon would be very proud of Étienne Pradier."
- Fenik
If you've ever stood in front of a group and felt that your magic was technically good... but missing something - you're not alone.
Most magicians reach a point where the methods are solid, the moves are clean, yet the impact doesn't feel as strong as it should. The audience reacts, but it doesn't stay with them.
Etienne Pradier has been there.
Before performing for the British Royal Family, before becoming a respected name in the UK corporate scene, he spent years refining one simple question: Why do some performances truly land, and others don't?
His answer was never about doing more. It was about doing what matters - with clarity, rhythm, and personality.
This book is the result of that search.
The Content
Never Mind The Bollocks is primarily a card magic book - Pradier's strongest domain - featuring routines designed to work in real performance conditions. These are not theoretical exercises or clever variations for session use. They are structured pieces built for clarity, rhythm, and strong reactions.
Inside, you'll find an impromptu CAAN with a borrowed deck, impossible transpositions, multi-phase constructions with strong climaxes, and routines capable of fooling even experienced magicians.
The book also includes a reimagined coin matrix with a striking ending, as well as Pradier's favorite rope routine for the stage - visual, fast-paced, and performance-ready.
Beyond the methods, Pradier shares insights into structure, pacing, audience management, and performance attitude. The influence of the Sex Pistols is not aesthetic decoration. It reflects a philosophy: keep what works, remove what doesn't, and perform with personality.
Why This Book Matters
Never Mind The Bollocks isn't just a book of tricks - it's a shift in attitude.
If you've ever felt your magic was "good"... but not unforgettable, this book speaks directly to you. Etienne Pradier shares real-world, hard-earned experience from demanding stages, teaching you how to strip away the unnecessary, hit harder, and own the room.This is not simply a collection of tricks.
It is a working repertoire - and a mindset.
After this book, you won't be the cautious magician anymore - you'll be the one audiences remember.
Returns Policy
In the world of magic, the secret is told when the trick is sold. Accordingly, Magic Inc. has a strict no-refund policy. Thus, once you receive an item, you have access to the secrets included, and that is not something that we can get back from you. For this reason, we do not issue refunds and we do not exchange product that is in working order. However, if the merchandise should be defective, we will gladly replace it with a non-defective version of the same trick. No exceptions.
Shipping Info
Domestic Shipping
Merchandise to shipped to customers in the continental United States is shipped via United States Postal Service (USPS) or United Parcel Service Ground (UPS), whenever possible. Merchandise to customers in Alaska and Hawaii is shipped via USPS. Overnight shipping may be requested. You will be charged for the exact cost of the shipping and a small handling fee.
Our website gives you a shipping quote based on the cost of your purchase. We normally adjust the shipping charges to more accurately reflect the cost of shipping, as long as we can ship your purchase for an amount smaller than that quoted.
International Shipping
For shipping outside the United States, charges for international orders are based on the weight and size of your order and will be calculated at the time of shipping. You will be charged the actual postage, plus a small handling fee. Merchandise to international customers is shipped via United States Postal Services (via International Priority Mail).