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Magic Inc. is the world’s leading-edge magic source for magic tricks, magic books, magic DVDs, magic lessons and magic lectures. Magic Inc. caters to amateurs and professionals alike. Magical luminaries such as David Copperfield, Penn & Teller, David Blaine, Lance Burton, Mac King, Johnny Thompson, Piff The Magic Dragon, and many more have frequented our shop.

Magic Inc. is widely recognized as an industry leader in magic publishing with thousands of books and pamphlets on card magic, coin magic, kids magic, balloon animals, and much more… featuring instruction from such magical greats as Ed Marlo, J.B. Bobo, Dai Vernon, Frank Garcia, Steranko, Gene Anderson, Billy McComb, Don Alan, Jay Marshall, Brother John Hamman, U.F. Grant, Charlie Miller and countless others.

Magic Inc. is the oldest continuously family-run brick and mortar magic shop in North America. It began as the Ireland Magic Company in 1926 and it was incorporated in 1963 as Magic, Inc.

The Jay Marshall Lecture Series at Magic Inc. boasts lectures from the best in the business (past and present): Dai Vernon, Harry Blackstone, Eugene Burger, Roberto Giobbi, Dan Harlan, Max Maven, Johnny Thompson, Juan Tamariz, Daryl, Jay Sankey, David Williamson, Gene Anderson, Dennis Watkins, Nick Lewin, Axel Hecklau, John Bannon, Richard Turner, Peter Samelson . . . and many more.

Our staff of professional magicians makes shopping at Magic Inc. a unique experience, and affords a high-level of magical instruction (beginner through advanced). When you purchase a trick from Magic Inc. in our store, you will be shown the workings of the trick right there on the spot.

Magic Inc. is conveniently located on Chicago’s northwest side, just one block from the Ravenswood Metra stop and four blocks from the Damen Brown Line stop. Street parking is readily available for those who drive.

We hope that our on-line store will give you a taste of our brick and mortar magic shop. When next in Chicago, be sure to stop by and see us. In the meantime, please enjoy “Magic for the Masses” on the Web.

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