Trade Show Handbook by Bud Dietrich and Dick Jarrow - Book
Magic readers of the mid twentieth century would have been well acquainted with the fame of Bud Dietrich, a full time pro since his school days. At the time this book was published, he had been almost exclusively a trade show magician for many years and was well known for being "Mr. Hoyle," front magician for Hoyle cards.
When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, you can expect a handbook that should rank easily with "How to Sell" or "New Field." Trade shows are where the money is. Let Dietrich teach you how to get it! This book will teach you everything you need to know about the advantage and pitfalls of this field. To quote John Braun in his Linking Ring review of this book: "You may be a skilled magical entertainer, but there's a lot more than magical skill to the business of getting the trade show goer's attention and causing him to think kindly of your sponsor's product! This book will tell you what you need to know... Recommended reading!"
48 pages. Staple
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