This 110+ page book is jammed full of the most relevant information you could
ever ask for in regards to working not only festivals, but also how to work any festival or fair event. This is one of the ONLY books that is devoted solely to giving YOU the information you need to work a market that can generate substantial income for you year round.

If you are already performing for children, work a family-focused show or if you are
even a strolling magician, then festivals are a perfect extension of what you are already doing. You can learn to work them well with simply modifying your current show and having an understanding of how to market effectively to them. This is what Kyle gives to you and SO much more.

This book teaches you not only how to understand the festival market, but also
answers questions that festivals are specifically looking for in an entertainer. It
shows you step-by-step techniques on exactly how to market to festivals to land
the gigs you want to be doing. Kyle also gives you his full lead generation letter,
follow-up letters and full templates that he has used for years to handle all aspects of
communication and marketing.

HERE’S WHAT YOU GET:
After countless hours of research and direct applied experience, Kyle realized that
information on working festival programs was scarce at best. For this reason Kyle
spent years compiling the information contained within the 110+ pages of this book.
Topics such as:

• Why go into this market
• The fair and festival difference
• The types of festivals
• What festivals look for
• Festival myths
• When do festivals book performers
• Your income potential
• Your promotional materials
• The sales letter
• Your festival website
• Your festival show content
• Illusions for festivals
• Sound systems and tech. support
• Your festival supplies
• Your travel distance
• Generating leads
• Checking out your local festivals
• Parks and Recreation/Chambers of Commerce
• When to market
• The marketing process
• The art of cold calling
• All about databases
• Agents and agencies
• Performance contracts
• Liability Insurance
• When a festival has a low budget
• Avoiding being late or getting lost
• Working with the weather
• Performance staging
• Loading and unloading
• Performance attire
• Performance location
• Setting the stage
• Working with certain props
• Managing show times
• Managing audiences
• Do's and Dont's of etiquette
• Assistants
• Crowd warm up
• The art of the bally-hoo
• The free ticket approach
• Terms and conditions
• Online community calendars
• Festivals and publicity
• Festivals and networking
• Radio and media interviews
• Festival parades
• Coloring contest
• Back of room sales
• Letters of reference
• Keeping cost low
• Taking notes
• Listen to the audience
• Strolling magic
• Appendix
• And much, much more inside.