Now in Four Big Volumes!

A guide to every aspect of your magic life Illustrated throughout with photographs of magicians of all kinds - mostly at work with magic props. Pictures by Irving Desfor, Pete Biro, and others. Plus line drawings where needed. (Even if you couldn't read, you'd still enjoy "Success"!)

Who are the people who wrote this book? And what do they know about magic? Nobody already in the magic field needs to ask this question, but for the newcomer be assured, Jay and Frances Marshall had, between them, 85 years of experience in every phase of the business, including round the world performing.

Over 40 guaranteed "experts" in their own category of magic wrote articles in detail on their subject. Dozens more checked various lists for accuracy, adding thoughts and ideas. Still others made possible the use of rare photos, memorabilia and material. It becomes a detailed pattern for your magic life!!

Vol. 1 Contents:

3 Introduction
7 Why This Book Was Written
12 You, the Performer
21 Formal Wear Chart
23 How to Look Your Best Under the Worst Possible Circumstances
32 How to Look Your Best Part II: Make Up ad Character Suggestions
43 The Tricks
46 Brief Outline on the Presentation of Magic
51 The Assistant
59 Staging the Show
68 Staging the Show Part II
75 Patter
81 Presentation for an Anniversary Show
81 Money Like Magic: Demonstration/Speed with magic for money raising events
82 The Visitors
99 Packing for the Show
91 Jay Marshall’s List of Magicians’ Necessities
93 Work With the Animals
102 Booking the Magic Show
109 Help Yourself to Headlines
123 Promoting Yourself In Your Own Home Town
140 You Sure Know How to Hurt a Guy!: An evaluation test
143 Loss!
150 How to Avoid Accidents
153 The Magic of Taxes
157 After You’re Gone
161 The Santa Caper
166 USO
171 Entertaining In Hospitals
177 The Boiler Room
183 Cruise Ship Magic
186 Theatre of Illusion
190 Shopping Centers and Malls
193 Helping Them Raise Money

Vol 2. Contents:

203 101 Ways to Make Money from Magic
289 A Magical Retirement
291 The Magic Inventors
301 The Puzzling Environment
325 The Black Magician
335 The Great American Lecture Game
345 Hey, Look us Over!
349 Still Another Way to Make Money from Magic
350 The Real Pros
353 Ronald McDonald/Hamburger Fun
354 On Being a Magic Dealer
357 The Magic Junkmen
365 The Trickery
367 Those Magic Expendables
371 The Magic Magazine and Its Pitfalls
381 Writing About Magic for Public Reading
386 Bert Allerton Amusement
387 Fabulous World of Trade Shows
394 Profile of a Trade Show Entrepreneur
405 The Business Oriented Magician
407 Putting Magic into the Trade Exhibit
413 The Tame Magician
418 Television and the Magician
419 How to Get on Any Network TV Show
427 The Royal Road to the Big time
429 Cable Television
434 Capture That Magic from the TV Screen
436 How Magic and Photography Blend Together
437 Magic Clubs and You
437 Be a Joiner
441 Why and Wherefore of a Magic Convention
444 The Problem that Won’t Stay Solved
449 Making Money Selling Money
455 Magic of Fashions
456 Which Witch Are You?
458 The Magic Castle
460 How and Where to Get What You Want

VOL. 3 Contents:

Our Magic Neighborhood
Welcome to Volume III
John Shirley and the Balloon Barrage
Stan Greer Makes a Presentation
Fine Art of Collecting
Conjuring in the Streets
Working The me Parks
Bunkin's Success Story and the Fantasy-Grams
Magic, the Wonder-Full Hobby
This Something Called Magic
Le Grand David and His Own Spectacular Magic Company
Magic Among the Bankers
Video Magic
Magician and the Video Recorder
Those Precious Tiny Horses
Conjuriatrics, The Art of Entertaining the Elderly
Performing for the Mentally Retarded
Success With Seniors
Cruise Ship Magic
Conjuring Charisma
Fashions for Men
Latest in Dentistry Abracad abra
Direct Booking of Schools
Gerard Majax, Magician from Franee
The Man Who Gets Laughs For Presidents
Ten Rules for Better Comedy
The Man Who Gets Laughs With Presidents
Biography of Mark O'Brien
Framework for a Magic Skit
The Magic Bus Brought to Life
Put Magic In Your Training
If There's One Born Every Minute, You Might As Well Profit
Dear Abbey...
How Much Do I Charge For a Trade Show
Trade Shows Now and Where They're Headed
Note From Bob Snodell
Inside Look at a Trade Show Survey
Stuart Cramer Comments
From The ldea Machine, Inc.
Mike Rogers on Trade Shows
Dick Swandby, Trade Show Expert, Surveys the Situation
Review of a Trade Show Biggie
Comments on the Trades by Lorayne
Tom and Liza Tucker and ESP Inc
Nothing Succeeds Like Success
Willy Wonka
Some Aspects of Trade Shows
Introduction to Working Sales Meetings
About Sales Meetings
The Johnny Gaughan I Know

Adaptability, the Key to Success in Close Up Magic
A Repro Magic Illusions
Big Audiences Small Magic
The American Museum of Magic
How About Magic for a Real Live Commercial?
The Steve Hart Parakeet Circus
Selling Magical Services
Invitation to Ringling Brothers Clown College
Lions, Tigers, Magicians and Others
Let's Hear it for The Kitty Kats
Be a Haunted House Entreprener
Using Assistants From the Audience
The Many Faces of Success
Dr. and Mrs. Robert Albo Invite You
Ten Thousand Books - Many of Them Magic
Study Magic Like the Pros
Tom-Foolery
These Shoes Are Made for Clowning
Insuring Your Magic Collection
There's More Than One Way to be A Champ
Magician on the Mound
Mike Lum, Chicago Cubs
To Be Successful, You Have To Be Ready
Another Kind of Success
Playing the Colleges
Telling the World
Paul Drisocoll
Theatre is Magic
New and Different
Index

How to Write a Magical Best Seller by Val Andrews

The Magic of Custom Advertising by Larry Schalk

How to Win a Magic Contest by an Cleve

VOL. 4 Contents:

Dedication
Square Circle
Kleefield Changeable Square Circle ideas
Six More Kleefeld Designs
Cox Modern Production Frame
Harbin's Nest of Boxes Production
Routine for the Nest of Boxes
Peek In Panels
Breakaway Box
Variation on the Breakaway Box
Celebrating with your Favorite Puppet
The Days We Celebrate
Hermagic Magic Vent Puppet
Black Art Cage
Flash Finale
Do It Yourself Designs on Silks
Santa's Workshop and Other Christmas Magic
The Farmer and the Witch Theme
Boxing With Magic
Exhibiting and Handling of Small Apparatus
Gwynne Flip Over Box
The Doll's House
Christmas Magic Book
Shopping to Celebrate with Magic
Celebrating Talk with Client
Halloween Adaptation for Square Circle Cabinet
Trick or Treat
Anniversary Show
Gag for All Seasons
Magic Santa Claus
Trick or Treat
Anniversary Show
The Santa Claus Card
Merry Christmas with the Six Card Repeat
Vanishing Christmas Wand
Cut and Restored Christmas Ribbon
Floating Christmas Tree Ornament
Good Deed Container
Magic Christmas Letters
Allessandro's Christmas Tree Production
Mrs. Murphy's Christmas Tree
Hubert the Undernourished Rabbit
Red White and Blue Fantasy
Christmas Tree/Cherry Tree
Celebrating with Magic, The Bunny Bit
Showtime at Marriott's Great America
Bunny in a Basket
Don Lawton's Presentation of Dove Penetration Frame
The Days We Celebrate Part II
On Building a Magic Library
Super Show, Part II: Planning for Perfection
Customizing Your Magic by Bob Miller
The One Minute Magician by Bob Miller
Gold for the Gold at the Seminar
Something Else